The House Cleaning Business Startup Manual - Part II

Once you have decided on starting your house cleaning business, got a set of supplies, and worked out prices you need to think about how to get customers. Marketing and advertising is an important key to your success.

But before you start advertising your services there is one more important thing to look at. Cleaning houses means that customers let you in areas that usually no stranger gets access to - their privacy of their home. It takes a lot of trust to let somebody they do not know enter their house and walk into every room with potential access to every drawer and every box. Home cleaning businesses need to be aware of this and treat customer concerns accordingly. Let's have a look at business license, business insurance, and bonding

License, Insurance and Bonding

The first step in gaining a customer's trust is to be "licensed, bonded and insured". Get licensed and registered as a business with your state, county and city. Legal requirements for a business registration are different from state to state. Most states offer the needed forms and information on their website. In some states you can even go through the complete registration process online and do not have to leave your home.

The second step is to attain liability insurance for your business. If you break an expansive vase at a customer's house by accident, the damage can go way beyond the embarrassing moment of reporting the damage to the owner of the house. The financial impact could wipe out your business if you are not insured. Insurance gives the customers peace of mind. They know you will be able to meet liability claims - even though everyone hopes that it never gets to that point. Liability insurance will set you back about $400.00 per year on average. Prices will vary depending on where you live and depending on your business. A smart step can be to work with an independent insurance agent that can compare several providers at the same time. Be aware that if you hire staff that it affects your liability insurance, too.

Bonding offers an additional level of protection. You can obtain bonding coverage from either an independent bonding company or through your insurance agent if they provide these services. Being bonded is not the same as obtaining insurance. Be aware that a bond for a sole proprietorship that has no employees or independent contractors is totally useless. Bonding only makes business sense if hiring staff.

Being licensed, insured, and bonded is also a great marketing tool and separates you from many competitors. It shows customers that you are serious about your business and that can make the little difference they need to give you their business.

Part III of our article series about starting a house cleaning business will go deep into marketing and advertising. Please look forward to read that article soon.

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The House Cleaning Business Startup Manual - Part III

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Spread the word. Let friends and family know that you have started your own home cleaning business. Ask them to spread the word at work and, wherever they go. Personal recommendations can help at this level, where the first customers. Serve the first customers as good as you can. These customers can the success or failure of the foundation. If they are treated like the king, you could refer their friends. Word of mouth is the most successful form of advertising for small businessesthis kind "word of mouth, you can run your business further and also help to reduce marketing costs.

Business Referral Program: I already have the "word of mouth" advertising. Taking this one step further and can really help get your company into the business. Implement a referral program. Customers pay when they refer new customers to you. This may take the form of cash or free house cleaning services

These adverts in local newspapers: Concentrate on the smallerCommunity newspapers and less on the large metro area newspapers. Prices are much more affordable. A local news paper in the area where I live, will not be distributed to some 75,000 private customers (households). A business card sized display in a reasonable location costs around $ 95.00 per week. You can also just with ads. These ads run anywhere from $ 10.00 per week with approximately € 45.00 per week. If you - you do not choose to run weekly, but go for a monthly orquarterly deal. Do not try to put you too much information in a classified ad. Be brief, but easy to understand. Example: "Affordable house cleaning services. No job too small. Free estimates. (123) -555-1234"

Magnetic signs or stickers for your car: If you have a vehicle they are looking for a decent vehicle used for marketing purposes. If you drive an old, rusty looking piece of the 80's - skip to the next section. Car advertising can be very effective if you follow some basic rules. It is toolook professional. The message is short and easy to understand. You do not drive like a maniac, when with the advertising of your company on your car. Magnetic signs can be purchased for around $ 75.00. Decals are already starting around $ 25.00. Look at other cars, which carry an advertising message to get some ideas of what to do.

Flyers: You could be good-looking flyer on your home computer to print, but I recommend spending a little more money for professional printing. Design a flyerfirst. Then talk to local print shops for pricing. You can also print from Internet such as www.gotprint.com. 1,000 (full color) flyer Gotprint.com are you back around $ 125.00 + shipping. Try to beat you, with your computer at home. Paper, ink, time and wear and tear costs 2 or 3 times as much. How to distribute the flyers? Start with hanging flyers on bulletin boards in supermarkets and coin laundries. Ask shop owners in your area, if they are willing to face the Flyers in the show --their store somewhere (if applicable).

Do not put flyers on car windows at local food stores and shops. You could to local law or owner permissions. Rather, a morning in large residential areas and go door to door and place the flyer on the door (bring a lot of duct tape). You can even go a step further and mention ring doorbells and drop of flyers in person, and that your services to be expanded this area to see if people areinterested. Place flyers in mailboxes - it is against federal law.

Have you ever seen the advertisement door hangers? Pre-printed door hangers are pretty much an extension of the hanging flyers at front doors. You are already with an opening for the door handle, so they are easily brought to a doorknob when walking through the form. Scan the Internet for the best price or talk to local print shops. We do not support a business, but we have seen prices for about 5,000 door hangersfor $ 189.00.

Business Cards: Business cards can be a very effective marketing tool. Check out various sites on the Internet. Often these websites (like Vistaprint.com or Gotprint.com) have online tools to get your business cards on their website design. Always carry business cards with and they often use to market your business. Remember - it's a little awkward to reach a large group of people with business cards compared to using flyers.

Internet: Get a goodDomain names and have their own website built for you. More and more people are looking for service providers online. It begins when their need for yourself and not looking for a reliable cleaning service end. A website and an e-mail address is also a good impression on your business cards. Statistics show that many working women shop for services around their house online while at work. Purchase an online ad in the local yellow pages. The Yellow Pages are still angood way of advertising your business. The online version via the Internet gains more popularity in comparison to the print version and an online list will help you get more customers.

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